The journey began in 1998 when a pub manager recognized the need for assistance in promoting live music events. Leveraging our expertise in advertising, we pinpointed a substantial market opportunity that required attention. After completing a business course and obtaining a grant from Business Link North East, the official launch of On The Case took place. Since its inception, the company has transformed into a highly regarded advertising and booking platform for the local pub sector, earning a reputation as a reliable name in the North East music scene. Before establishing On The Case, we worked as advertising manager at the well-known Newcastle Riverside venue on Melbourne Street in Newcastle Upon Tyne.